Optimally utilizing your sales funnel lies at the core of digital marketing strategies for most companies. Whether its a small setup or an established company, gauging the effectiveness of your sales funnel can help you plug the weak spots and amplify returns. Without much ado, let’s get straight to the point:
1. Content Engagement
Content lies at the core of every digital campaign. Engineering engaging and useful content strengthens TOFU (Top-Of-Funnel), Mid-Of-funnel (MOFU) and Bottom-of-funnel (BOFU).
Enticing and enamoring the target market
through their compelling tastes and preferences draw high-quality leads to your
Use Google analytics to determine key
metrics for content engagement. This includes visits, views, comments, links,
bounce rate to your website. Instead of analyzing every webpage, focus on the
performance of targeted pages that give you fair insight.
Typically, out of hundreds of visitors
to your website, you’re likely to gain a handful of leads, say 1-2% every
month. This is a testament to the fact that ingenious efforts are needed to
gain, nurture and milk the leads.
For a moment, consider your blog page
views. If they are low, you must boost user engagement with highly-effective
and purposeful content that brings in more buzz to your company and get a high
Remember, a tangible goal for your sale funnel strategy largely depends on the effectiveness of your CTA. It must be compelling enough to draw empowering leads for your business. We’ll discuss CTAs in detail in the next section.
Learn 3 must-follow tips to leverage the power of content for your sales funnel.
Having visitors on your website but low CTA does not bode well for your sales funnel. Websites with well-crafted and placed CTAs gain more organic traction and leads to real business growth.
To get a better idea, determine the CTA%
throughout the sales funnel i.e. Top/Middle and Bottom of the sales
funnel. This enables marketers to
re-evaluate the relevance of the CTA buttons for the entire content.
Well, making assumptions based on your
perception may or may not accrue you evidence-backed results to determine the
potential of CTAs. Instead, you can run
the A/B test ( also known as a split test).
Determine if sticky CTA at the top bar works or the sidebar. For that matter experiment where it draws more clicks with A/B testing.
3) Form Submission Rate?
Many websites have contact forms to get vital information from prospective customers. If that’s crucial, set up goal conversion on Google Analytics.
Determine if you’re getting a satisfactory submission rate across the Top/Middle and Bottom of the sales funnel. Get smarter and optimize your landing page well to avoid slack response for the submission form.
4) Email Marketing
Effective email marketing brings
prospective customers closer to your company. Keep them updated on every
purposeful step the company takes in its best interests.
If you’re about to begin your campaign, then these 5 Questions When Answered Can Transform Your Email Marketing Funnel may help.
Automate the email sequences to spread awareness of the products/services and encourage them to generate sales. A well-crafted email sequence provides more opportunities to stimulate sales at different stages of the sales funnel.
While you may have done your job well, it’s difficult to ascertain if emails are having the right effect. Determine the key metrics for your email marketing campaign such as open rates, click rates and, click-to-open rates (CTOR).
While email open rate and click rates are known to most marketers, the click-to-open rate ( CTOR) is underutilized. This metric is calculated as the ratio of the number of unique clicks and the number of unique opens.
Remember, every single factor matters to determine the influence of your email content on the listed subscribers. From the email subject, title to the main content, every word leaves a good or bad impression on the readers.
For instance, if you’ve got an email open rate of 60%, it means at least 6 people found the email subject line good enough to open it. For a click rate of 3%, means the link in the email was clicked on by at least 7 readers.
In this aforementioned case, CTOR turns out to be – 50%.
Wrap your mind around what these metrics convey to optimize your email marketing campaign for enhanced user engagement and better returns. Having elaborated on these key parameters, you may still not get the complete picture of the job!
The best and most
important step in these times is to automate your sales funnel with advanced
software such as Click funnels. It
has got inbuilt template for setting up web pages much
quicker than you can think of.
You can also get a
14-day free trial for ClickFunnels to know the software well and make up your mind. For more
information, connect with our experts at email@example.com
Do let us know your
thoughts in the comments section below.